From perceptual symbols to abstraction and back again: The bitter truth about morality

Item

Title
From perceptual symbols to abstraction and back again: The bitter truth about morality
Identifier
d_2009_2013:0c4e7d9f98d6:11015
identifier
11301
Creator
Eskine, Kendall J.,
Contributor
Natalie A. Kacinik
Date
2011
Language
English
Publisher
City University of New York.
Subject
Cognitive psychology | embodied cognition | grounded cognition | perceptual symbols | political orientation | taste perception
Abstract
The representation and processing of abstract concepts is a poorly understood and controversial area of research in the cognitive sciences. Some traditional and recent approaches argue that abstract concepts are represented in symbolic, amodal channels that are proposed to be distinct from the brain's perceptual centers (Burgess & Lund, 1997; Paivio, 1986, 1991; Pylyshyn, 1973; Schwanenflugel & Stowe, 1989). On the other hand, research in grounded and embodied cognition has shown that sensoriperceptual states can influence cognitive processing in numerous ways (Barsalou, 1999, 2008, 2010), even for abstract concepts like morality (e.g., Schnall, Haidt, Clore, & Jordan, 2008). The present research investigated a prototypical abstract concept (morality) and explored the extent to which perceptual information influences the processing of moral judgments. Although various studies have linked physical disgust to moral disgust, surprisingly little research has investigated morality in conjunction with taste. Across three experiments, it was found that gustatory disgust is indeed linked to moral disgust, and this effect is more pronounced in political conservatives than political liberals. Experiment 1 revealed that bitter tastes elicited significantly harsher moral judgments than sweet or control (i.e., water) tastes. Experiment 2 reversed the directionality of this effect and showed that reading about moral transgressions, virtuous, or control events instantiated gustatory disgust, delight, or neutral taste perceptions, respectively. Experiment 3 replicated the basic methodology of the first experiment (but using a within-subjects design) and significantly reduced the effect by asking participants to suppress their perceptual and emotional experiences. Taken together, these taste perception experiments provide additional support for the idea that moral processing draws from perceptual and embodied information, specifically embodied disgust. A new theory is proposed (Distributed Embodied Network Theory) for explaining how perceptual symbols might ground abstract conceptual representations. According to this view, two classes of perceptual information (sensorimotor and affective) provide the foundation for abstract representations and can also be used to predict the abstractness and concreteness of diverse conceptual representations.
Type
dissertation
Source
2009_2013.csv
degree
Ph.D.
Program
Psychology