Is Honesty the Best Policy? The Persuasive Impact of Disclosure and Body-Image Idealization in Digitally Manipulated Advertising
Item
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Title
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Is Honesty the Best Policy? The Persuasive Impact of Disclosure and Body-Image Idealization in Digitally Manipulated Advertising
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Identifier
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d_2009_2013:8a4909b50ad5:11365
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identifier
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11696
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Creator
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Semaan, Rania W.,
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Contributor
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Stephen J. Gould
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Date
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2012
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Language
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English
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Publisher
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City University of New York.
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Subject
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Marketing | Digital Manipulation | Disclosure | Thin- Idealization
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Abstract
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It is a standard procedure in magazines to digitally create retouched images of extremely beautiful models. This research looks at consequences of disclosure of this digital manipulation of thin idealized body images in advertisements on consumers' product evaluations and self-evaluations. The first three studies show that consumers have more favorable product evaluations and self-evaluations after exposure to a retouched (vs. un-retouched) ad and when they are told that this ad has (has not) been digitally enhanced. I also explore the underlying role of two-sided advertisements measured as ad honesty and social comparison measured as perceived attainability of model's looks in explaining these effects. Study 4 explores different types of attractive-relevant products as boundary conditions for these effects.
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Type
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dissertation
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Source
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2009_2013.csv
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degree
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Ph.D.
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Program
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Business
