NEW PRODUCT PLANNING: THE CASE FOR CONCEPT PRETESTING (A METHODOLOGY FOR EVALUATING THE EFFECTS OF A CONCEPT'S EXECUTION ON RESPONDENTS' PREFERENCE).

Title: NEW PRODUCT PLANNING: THE CASE FOR CONCEPT PRETESTING (A METHODOLOGY FOR EVALUATING THE EFFECTS OF A CONCEPT'S EXECUTION ON RESPONDENTS' PREFERENCE).
Identifier: AAI7613528
identifier: 7613528
Creator: LARIC, MICHAEL VICTOR.
Contributor: Conrad Berenson
Date: 1976
Language: English
Publisher: City University of New York.
Subject: Business Administration, General
Type: dissertation
Source: PQT Legacy CUNY.xlsx
degree: Ph.D.
Program: Business

Media: NEW PRODUCT PLANNING: THE CASE FOR CONCEPT PRETESTING (A METHODOLOGY FOR EVALUATING THE EFFECTS OF A CONCEPT'S EXECUTION ON RESPONDENTS' PREFERENCE).