POLITICAL POLLING AND PRESIDENTIAL ELECTIONS.

Title: POLITICAL POLLING AND PRESIDENTIAL ELECTIONS.
Identifier: AAI8023684
identifier: 8023684
Creator: ALTSCHULER, BRUCE ELLIOT.
Contributor: Edward Schneier
Date: 1980
Language: English
Publisher: City University of New York.
Subject: Political Science, General
Abstract: This dissertation examines the role played by private polls in presidential elections. It uses a decision-making analysis of several campaigns to do so. The three Democratic aspirants in 1968 were Eugene McCarthy, Robert Kennedy, and Hubert Humphrey. How important private polls were for them and how these polls were used is seen by use of accounts of the campaign, studies of campaign memoranda, and interviews with top aides to the candidates. In addition, two more recent campaigns, those of George McGovern in 1972 and Jimmy Carter in 1976 are studied using secondary sources.;Seven major uses of polls are examined--the decision to run, candidate image, issues, subgroup breakdowns, resource allocation, leaks, and measuring the campaign's progress. I also attempt to discover why some campaigns make more use of polls than others. Finally, I ask whether private polls have added to or subtracted from election rationality and look at the few attempts by Congress and the pollsters themselves to regulate polls.
Type: dissertation
Source: PQT Legacy CUNY.xlsx
degree: Ph.D.
Program: Political Science