TIME PERCEPTION AND CONSUMER BEHAVIOR: THE IMPACT OF SITUATIONAL CONSTRAINTS ON INNOVATIVENESS.
Item
-
Title
-
TIME PERCEPTION AND CONSUMER BEHAVIOR: THE IMPACT OF SITUATIONAL CONSTRAINTS ON INNOVATIVENESS.
-
Identifier
-
AAI8501128
-
identifier
-
8501128
-
Creator
-
EL-AASI, SHERIF AHMED SHERIF.
-
Contributor
-
Gary F. Soldow
-
Date
-
1984
-
Language
-
English
-
Publisher
-
City University of New York.
-
Subject
-
Business Administration, General
-
Abstract
-
The objective of this study is to investigate the relationship between time perception, as a personality trait, and innovativeness, i.e., the willingness to try new products; and how situational constraints, e.g., associative and dissociative reference groups, are likely to influence this relationship.;The research hypothesis predicts that time orientation may determine innovativeness. More specifically, future oriented persons would be willing to buy innovations which are of delayed gratification; present-oriented persons are prone to innovations which are of current consumption and gratification, and past-oriented persons are less likely to be willing to buy innovations in general. However, as the experimental hypothesis predicts, if strong situational constraints, e.g., group pressure, existed, time orientation, as a personality trait, can not predict innovative behavior, and the hypothesized relationship between time orientation and innovativeness might be disappeared.;The dependent variable of this study was innovativeness, both innate and actual; the independent variable was time orientation (past, present, and future); and situational constraints, i.e., associative and dissociative reference groups, were the moderating variables. Three types of telephones and three types of televisions were used in this study.;Three groups, i.e., one control and two experimental, of undergraduate students (594 students) at Baruch College, CUNY, were used in this study. T-tests and Chi-square analyses were used in analyzing data.;The findings of the study indicate that the relationship between time orientation and innovativeness is, by and large, theoretically sound and empirically confirmed. However, this relationship was found to be situational. That is, time orientation, a personality trait, is most likely to be useful in predicting innovative behavior in settings which are free from strong situational constraints such as associative reference groups' influence. However, the presence of weak situational pressures, e.g., dissociative reference groups' influence, does not affect the relationship between time orientation and innovation adoption behavior.
-
Type
-
dissertation
-
Source
-
PQT Legacy CUNY.xlsx
-
degree
-
Ph.D.
-
Program
-
Business
