RELIGIOUS DIFFERENCES IN COGNITIONS CONCERNING SELECTED ASPECTS OF CONSUMER BEHAVIOR BETWEEN CATHOLIC AND JEWISH FAMILIES.
Item
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Title
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RELIGIOUS DIFFERENCES IN COGNITIONS CONCERNING SELECTED ASPECTS OF CONSUMER BEHAVIOR BETWEEN CATHOLIC AND JEWISH FAMILIES.
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Identifier
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AAI8801704
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identifier
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8801704
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Creator
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DELENER, NEJDET.
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Contributor
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Leon G. Schiffman
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Date
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1987
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Language
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English
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Publisher
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City University of New York.
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Subject
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Business Administration, Marketing
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Abstract
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This dissertation research had as its main objective the exploration of differences in the cognitive systems possessed by Catholic and Jewish families concerning major consumption dimensions: marital role orientations in automobile and microwave oven purchasing decisions, consumer innovativeness, information search, and perceived risk. Religious orientation and perceived strength of religious affiliation should be viewed as variables having great potential influence on choice behavior and marketing. The analysis suggests that measures of religion and religious orientation are useful indicators of consumer-relevant role structure differences.;To examine the influence of religion and religiosity and to test a series of relevant hypotheses, a data base was secured, consisting of a sample of 349 families having an income of at least {dollar}50,000, with household heads age 35 and over with professional-managerial occupational status.;The selection of variables to serve as dependent variables for this dissertation research was derived from the prevailing consumer behavior literature. The independent variables consisted of religion, religious orientation, and perceived strength of religious affiliation.;The findings suggested that Catholics had higher scores on religious orientation as well as perceived strength of religious affiliation scale. In Catholic families, husbands were the major influence in making automobile and microwave oven purchase decisions. They usually searched for information and were dominant in deciding what make to buy and how much to spend. In Jewish families husbands and wives were equally influential in making most of the decisions. The antireligious families were more prone to joint decision making than proreligious families, regarding the automobile purchase decisions, whereas proreligious families were more likely to be husband dominated.;Jewish families exhibited greater willingness to try new brands and innovativeness than Catholic families in all religiosity groups. Jews also searched for information more than Catholics. This difference was greater for the families with antireligious orientation. For the number of dealer/store visits, findings suggested that for families with antireligious orientation, Jews visited more dealers/stores than Catholics, whereas for families with proreligious orientation, Catholics visited more dealers/stores than Jews. Catholics were more likely to be sensitive to any potentially negative consequences of their purchase decisions, such as poorly functioning automobile or microwave oven. (Abstract shortened with permission of author.).
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Type
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dissertation
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Source
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PQT Legacy CUNY.xlsx
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degree
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Ph.D.
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Program
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Business
