THE IMPACT OF DIVORCE ON HOUSEHOLD CONSUMPTION BEHAVIOR: A COMPARISON OF PURCHASE BEHAVIOR BY HOUSEHOLD UNITS OF DIVORCED VERSUS MARRIED WOMEN.
Item
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Title
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THE IMPACT OF DIVORCE ON HOUSEHOLD CONSUMPTION BEHAVIOR: A COMPARISON OF PURCHASE BEHAVIOR BY HOUSEHOLD UNITS OF DIVORCED VERSUS MARRIED WOMEN.
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Identifier
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AAI8801746
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identifier
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8801746
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Creator
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OBEIDAT, MOHAMMAD IBRAHIM SULTAN.
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Contributor
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Leon G. Schiffman
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Date
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1987
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Language
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English
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Publisher
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City University of New York.
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Subject
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Business Administration, Marketing | Sociology, Individual and Family Studies
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Abstract
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The objective of the study is to explore the impact of divorce on household consumption behavior. More specifically this dissertation examined the degree and ways in which divorced and married women differ with regard to selected aspects of women's consumption behavior.;It was hypothesized that divorced women compared to married women, would be less innovative, high risk perceivers; see themselves as older than they actually are and would be less impulsive in their shopping behavior. On the other hand, it was hypothesized that the children (in particular, between 11 and 16 years old) of divorced mothers vs. married mothers would have more influence over their mothers' purchasing behavior in general.;A nationally representative sample was drawn from a consumer panel of 80,000 households across the United States by the Home Testing Institute (HTI).;Analysis of covariance was used on Hypotheses H{dollar}\sb1{dollar}-H{dollar}\sb4{dollar}. The influence of children was tested using Chi Square and through the computation of frequencies and percentages.;The findings of this study indicate that there were several statistically significant differences between married and divorced women in general. Divorced women scored lower in innovativeness, partially less risk perceivers as compared to married women. They perceived themselves as younger than they actually are, and were less impulsive in their shopping behavior as compared to married women. Regarding children's influence there was a suggestive trend in two of the three hypotheses (H{dollar}\sb6{dollar} and H{dollar}\sb7{dollar}) which supported the conceptualized relationships.
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Type
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dissertation
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Source
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PQT Legacy CUNY.xlsx
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degree
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Ph.D.
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Program
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Buisness
