Time pressure, attitude towards shopping, shopping behavior, and shopping efficiency.
Item
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Title
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Time pressure, attitude towards shopping, shopping behavior, and shopping efficiency.
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Identifier
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AAI8820893
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identifier
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8820893
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Creator
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Rizkalla, Aida Nakhla.
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Contributor
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Adviser: William R. Dillon
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Date
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1988
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Language
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English
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Publisher
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City University of New York.
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Subject
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Business Administration, Marketing
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Abstract
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In this study, time pressure is defined as feeling rushed and pressured, disorganized, over-burdened by many things to do, and running out of time. In other words, it is a personality trait.;Three major objectives were identified for this inquiry: (a) to develop a measurement of time pressure, (b) to identify the profiles of two different types of consumers: "Harried" vs. "Relaxed", and (c) to test a broader model that relates time pressure and attitude towards shopping to shopping behavior and shopping efficiency.;Seven major hypotheses with a total of twenty-seven sub-hypotheses were suggested. The relationships described in these hypotheses differentiate between two types of consumers: "Harried" and "Relaxed". The identification of each person as either harried or relaxed was based on time pressure score.;Three pretests were undertaken to select the two experimental products, to identify the evaluative criteria, to assess the reliability and validity, to test familiarity with the two experimental products, and to select the cut-point that differentiates harried consumer from relaxed consumer.;A non-probability convenience sample of 350 female heads of household, ages 30 to 50, were contacted in person. A total of 320 pre-experimental questionnaires were returned, from which 309 subjects completed part two of the study.;A shopping simulation game was employed using two separate samples and two different stimuli. A 2 x 2 x 2 factorial design was used combining the following three variables: (a) two types of consumers, (b) two products, and (c) two decision times.;Significant differences were found between harried and relaxed consumers regarding birth-order, marital status, having children, having pre-school aged children, work involvement, mothering and home involvement, and attitude towards shopping. However, no significant differences were found between them regarding work status, occupation, family income, social class, shopping orientation, and the perception of the self as a good shopper. Education was found moderately related to feeling pressure.;Significant differences were found between harried and relaxed consumers regarding number of brands, number of attributes, number of informational cues used, decision time, confidence in their choices, satisfactions with their choices, approaching their ideal choices, and approaching the best choice, when shopping under no time constraints but not when shopping under time constraints. The proposed model was supported using both data sets.
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Type
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dissertation
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Source
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PQT Legacy CUNY.xlsx
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degree
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Ph.D.
