Teens and elderly in a shopping mall environment: A test of "Belief Space Analysis".
Item
-
Title
-
Teens and elderly in a shopping mall environment: A test of "Belief Space Analysis".
-
Identifier
-
AAI9009711
-
identifier
-
9009711
-
Creator
-
Anderson, Royce Richmond.
-
Contributor
-
Adviser: Leon G. Schiffman
-
Date
-
1989
-
Language
-
English
-
Publisher
-
City University of New York.
-
Subject
-
Business Administration, Marketing | Psychology, Psychometrics
-
Abstract
-
This dissertation reports on the continued development of a research methodology known as Belief Space Analysis (BSA). BSA is a three dimensional theory-based approach to analyzing both the content (what they think) and the structure (how they think) of human belief systems. Its purpose is to provide a qualitative understanding of belief systems, also using metric quantitative analysis.;In this dissertation, Belief Space Analysis (BSA) is confronted for the first time with empirical data. In the context of the shopping mall environment, BSA must describe the patronage motivations of teenagers and the elderly (i.e., each of four age-gender categories: teenage males, teenage females, elderly males, and elderly females). Analysis of the data focuses on whether BSA can meaningfully discriminate among the four age-gender groups.;Results indicate that BSA can detect the differences among the four age-gender groups with a high level of significance (p {dollar}<{dollar} 0.0001). Two significant discriminant functions (one separating teens and the elderly, and one separating males and females) explain over 90 percent of the variance, indicating that the data generated by BSA contains good quality information for statistical analysis.;More importantly, analysis of the structure of belief systems explains as much of the total variance as does analysis of their content. This indicates that analysis of structure is also a fruitful approach to understanding consumer decision-making. Belief Space Analysis appears to provide a conceptually sound approach to measuring and analyzing both the content and structure of human belief systems.;Further development of BSA is required. But this initial application of the technique indicates its potential as a research tool in a variety of consumer-relevant situations.
-
Type
-
dissertation
-
Source
-
PQT Legacy CUNY.xlsx
-
degree
-
Ph.D.
