The impact of physical fitness participation on mature female consumers: A study of selected perceptions and behavior.
Item
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Title
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The impact of physical fitness participation on mature female consumers: A study of selected perceptions and behavior.
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Identifier
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AAI9510649
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identifier
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9510649
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Creator
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Clark, Sylvia Dolores.
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Contributor
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Adviser: Leon Schiffman
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Date
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1994
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Language
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English
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Publisher
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City University of New York.
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Subject
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Business Administration, Marketing | Gerontology | Women's Studies | Health Sciences, Recreation
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Abstract
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This research explored the relationship of fitness participation to select perceptions and behavior among mature females. Specifically, it examined the linkage between fitness participation and: cognitive age; personal control; self-esteem; life satisfaction; happiness; television usage; and two facets of shopping behavior, shopping frequency and shopping motivation. The major purpose was to provide further insight into the healthy, mature female population, a large and powerful consumer group.;Simple random sampling was used to survey 376 able-bodied women aged 65 and older. Respondents were recruited from 19 senior citizen centers located in New York City. The use of such centers posed an inherent limitation, because the type of person who visits these facilities is more active than average. In addition, the use of only New York centers restricts generalizability.;Each respondent was given a self-administered questionnaire which included six established measures: (1) the Physical Advanced Activities of Daily Living Scale (AADL); (2) the cognitive age measure (CA); (3) the Personal Control Subscale (from the Spheres of Control Scale, PE); (4) the Texas Social Behavior Inventory (TSBI); (5) the Life Satisfaction Index A (LSIA) and (6) a standard happiness measure (SRC-NORC). In addition, the survey included items covering television usage, shopping behavior, reasons for fitness participation, perceived health, and assorted demographics.;Cognitive age, life satisfaction, and global happiness were all found to be strongly related to degree of fitness participation among mature women. Personal control and self-esteem were also found to have some relationship to fitness participation. However, television usage, shopping frequency, and shopping motivation were not found to be significantly related to fitness participation. Overall, findings confirmed the importance of physical fitness in enhancing the quality of life among mature women.
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Type
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dissertation
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Source
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PQT Legacy CUNY.xlsx
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degree
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Ph.D.
