NEW PRODUCT PLANNING: THE CASE FOR CONCEPT PRETESTING (A METHODOLOGY FOR EVALUATING THE EFFECTS OF A CONCEPT'S EXECUTION ON RESPONDENTS' PREFERENCE).

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Part of NEW PRODUCT PLANNING: THE CASE FOR CONCEPT PRETESTING (A METHODOLOGY FOR EVALUATING THE EFFECTS OF A CONCEPT'S EXECUTION ON RESPONDENTS' PREFERENCE).

Title
NEW PRODUCT PLANNING: THE CASE FOR CONCEPT PRETESTING (A METHODOLOGY FOR EVALUATING THE EFFECTS OF A CONCEPT'S EXECUTION ON RESPONDENTS' PREFERENCE).
Identifier
AAI7613528:pdf