INDUCING RESISTANCE TO PERSUASION: AN ATTEMPT TO EXTEND INOCULATION THEORY TO A MARKETING CONTEXT.
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Part of INDUCING RESISTANCE TO PERSUASION: AN ATTEMPT TO EXTEND INOCULATION THEORY TO A MARKETING CONTEXT.
- Title
- INDUCING RESISTANCE TO PERSUASION: AN ATTEMPT TO EXTEND INOCULATION THEORY TO A MARKETING CONTEXT.
- Identifier
- AAI8212191:pdf