SEGMENTING THE ELDERLY CONSUMER MARKET: THE APPLICATION OF AGE-GENDER CATEGORIES DRAWN FROM A TEST OF THE LEVELING VERSUS DOUBLE JEOPARDY HYPOTHESES.

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Title
SEGMENTING THE ELDERLY CONSUMER MARKET: THE APPLICATION OF AGE-GENDER CATEGORIES DRAWN FROM A TEST OF THE LEVELING VERSUS DOUBLE JEOPARDY HYPOTHESES.
Identifier
AAI8319798:pdf