PERCEIVED RISK AND INDUSTRIAL VENDOR SELECTION FOR A NEW TASK BUY.
Item
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Title
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PERCEIVED RISK AND INDUSTRIAL VENDOR SELECTION FOR A NEW TASK BUY.
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Identifier
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AAI8401965
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identifier
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8401965
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Creator
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WULWICK, VICKI JEANNE.
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Contributor
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Conrad Berenson
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Date
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1983
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Language
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English
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Publisher
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City University of New York.
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Subject
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Business Administration, Marketing
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Abstract
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A modified version of the perceived risk model, originally proposed by Bauer, was tested with respect to purchasing professionals' inherent risk evaluation of a vendor new to the firm for a new task buy. Both component parts and materials and industrial supplies were examined in terms of overall risk, the likelihoods and intensities of several types of undesirable consequences, and nine risk components including economic, performance, delivery, and social, at the individual and organizational levels where relevant. Ten moderating variables, including education, salary level, need for certainty, and organizational formalization, were also investigated.;Several problems were found with the modified perceived risk model employed in this study. They included the contention that overall perceived risk is a function of the intensity and likelihood of undesirable consequences and that that function is multiplicative. Nevertheless, the model was able to explain approximately 40 percent of the variance in overall perceived risk for component parts and industrial supplies although not all of the investigated risk components and consequences were significant.;Of the ten moderating variables investigated, only education and salary level were found to be significantly correlated to overall perceived risk for component parts and only education level was significantly correlated for industrial supplies. The importance of "nonrational" variables such as reputation and the relative importance of economic factors, as previously discussed in the literature, were confirmed.;Finally, applications of the study for vendors of components and industrial supplies, limitations to the study, and a number of recommendations for future research were discussed.
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Type
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dissertation
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Source
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PQT Legacy CUNY.xlsx
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degree
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Ph.D.
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Program
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Business Administration
