Making and marketing national identities: Culture, politics and corporate sponsorship in Puerto Rico.

Title: Making and marketing national identities: Culture, politics and corporate sponsorship in Puerto Rico.
Identifier: AAI9630454
identifier: 9630454
Creator: Davila, Arlene.
Contributor: Adviser: Delmos Jones
Date: 1996
Language: English
Publisher: City University of New York.
Subject: Anthropology, Cultural | Sociology, Ethnic and Racial Studies | American Studies
Abstract: This dissertation draws upon anthropological methods to examine how views of national identity are forged and contested in Puerto Rico by a variety of interests including political parties, community groups and transnational corporations. The study analyzes how these agents help reformulate definitions of national identity in the process of legitimizing their political and economic interests through cultural claims. The study is concerned with interdisciplinary theoretical issues in the analysis of cultural and nationalist movements. It contributes to an understanding of the micropolitical issues involved in shaping and constructing views of national identity and the processes that may challenge dominant views of culture and nationhood. It also provides a case study of how global forces, such as transnational commercial interests can impact local level cultural politics.
Type: dissertation
Source: PQT Legacy CUNY.xlsx
degree: Ph.D.

Media: Making and marketing national identities: Culture, politics and corporate sponsorship in Puerto Rico.